Selling items online can be profitable, but you might find it challenging to beat the competition. Since the e-commerce market is getting a bit crowded, you will have to find methods of improving your product and services in order to get your share of the market. One good way of increasing your sales is by perfecting the images you post on your website. In this guide, we will look at some essential factors to consider when taking and editing pictures for your e-commerce website.1.
Check the backgroundsMany businesspeople ignore the backgrounds of their e-commerce pictures, and this can have severe impacts on your sales and traffic. You should ensure that all similar images have the same background as that can help people make simple comparisons. On the other hand, pictures meant for social media should be taken in natural environments. For example, if you need to promote items like clothes on social media, you should shoot photos with inviting outdoor backgrounds.2.
Perfect your lightingLighting is a crucial factor in photography. Good quality lighting helps to make pictures look more professional, and this communicates to people that you are serious and trustworthy. When appropriately used, the lighting can also help to showcase different details of your products. You can experiment with different types of lighting, but make sure similar pictures always use the same kinds of lighting.3.
Check the sizesIt is crucial to check the file size and image size. The file size can determine how fast your website loads. Images with large file sizes can weight down your site and make it slow, so it is always important to look for the optimal size. Many people will leave your page if it takes more than a few seconds to load all the images.
Image size is different from file size as it only refers to the dimensions of the pictures. To resize your images, you can click here.4. Zoom functionalityAs mentioned earlier, clients may need to see small details of the items before they can make a buying decision. This is why you need to add zoom functionality to your site.
If you have trouble adding this function, you can simply provide a few zoomed-in pictures of the products.5. Consider getting a tripodPictures for your e-commerce website should be taken at the right angles. The best way to control the angles of your photos is by using a tripod. You should always take many pictures at different angles and use the ones which present your image perfectly.ConclusionE-commerce is a rising sector, and this is because it requires little investment and can bring high returns.
One way to get more attention from shoppers is by posting excellent product images. Make sure you consider the lighting and angles of the pictures. Also, make sure the files are small enough to allow fast loading of the pages. You can adjust the dimensions of the product to your ideal size.
Finally, try to keep the backgrounds of similar pictures consistent.